Why do we constantly talk about preparedness? I know some people may tire of it, but its necessary. Why?
Well we do not have it as part of our memory and or we think it can't happen to us. Lets look at two examples; one of a group who survived not because they had a back pack by the front door (a good idea though) but because they recognized the danger as it had been passed down and another group that didn't follow their traditions.
In 2004 the Tsunami in the Indian ocean killed over 230,000 people in multiple places, but one island had zero deaths or casualties. The Andaman Islands inhabited by the Mokens (Sea Gypsy's). When rescuers arrived they found them safely atop a hill! Their culture had passed down stories that when the great water receded it would flood the land.
And in 2009 the earthquake that hit L'Aquila that killed 309 people and pretty much destroyed every home. This is a case where the scientist were convicted of sending a message that..."interfered with the local “earthquake culture”, a set of entrenched habits and reactions such as, for example, that of spending the night outdoors after the occurrence of medium shocks."
So what does your culture or habits in our modern wired always on society tell you to survive and thrive after a disaster? I'm not sure, but surveys seem to say we aren't prepared for the hazards we face. A 2009 survey showed 57% reported making some plans, but only 44% had a household plan where to go and and what to do (think like a Moken).
So we keep repeating the message and asking you to prepare for the worst while hoping for the best.
And now you probably want to hear the song here